Chances are, you know us as the suit guys, but we have a few other tricks up our sleeves. And in this case, those sleeves are made from performance fabric. Not sure what that means? Don’t sweat it; I’ll give you the rundown.
The Rundown
When we say performance, we’re thinking clothing that will get you through a day in the office and a day in the field:
Stretch for mobility
Machine washable
Wrinkle free
Unrivaled breathability
Now that we’re on the same page, let’s admit to each other that this performance clothing thing isn’t new. We get that. We’re not trying to break the mold. Actually, we’re trying to do the opposite: we’re trying to alter the mold in such a way that it fits you perfectly. That’s what we really do, after all: we make clothing for your body.
Schedule an appointment with one of our fitters to discuss these details further or to look at the countless high-end-fabric options we have available for you.
Comfort is the key word when we think of what performance fabrics do for us, but if you’ve ever had a garment made for your body, you know comfort can be achieved through a personalized fit. We decided to combine those two options to be the only company (at least that we could find) that makes performance clothing with a true-custom-tailored fit.
Let’s get to it. We’ve designed two garments to fill the gap between performance and proper fit.
Stiff, untucked, wrinkled dress shirts are yesterday's news. After an exhaustive search for a fabric that allows for a shirt that fits performance needs but also conforms to a dressed-up look, we partnered with the Italian mill Canclini to produce a shirt that can do it all.
Our lightweight, 4-way extreme stretch shirts are machine washable and wrinkle free so you can look good in extreme comfort. Want a short sleeve for a more casual look? Sure, we do that. Want to build a tuxedo version so you can bust a move on the dance floor of your next black-tie event--nobody will even know you’re comfortable! Treat yourself to a shirt that fits--and make it as comfortable as possible with our verified selection performance fabrics.
You might have heard of Lululemon’s ABC pants. Who are we kidding? Of course you have--they’re great for staying comfy on your day off! But they’re a bit too casual for most other activities. Imagine including all that comfort in a pair of classy slacks or smooth-looking chinos, and, better yet, imagine those are made specifically to your measurements. We’ll give you a moment to drool…
...Done yet? We didn’t think so. We’re all still flipping over these pants for a few very good reasons. First, we make each pair with a nylon blend that features 4-way extreme stretch and cooling yarns. Second, just like our performance shirts, our performance pants are machine washable, wrinkle free, and extremely comfortable. Last, we can make them to not just fit you but also any style you’d like to sport--you want chinos. Done! Slacks? Sure! Lounge trousers? Why not?!?
We don’t need to tell you any more. If you’re a modern professional who loves to look good and stay comfortable, we’re sure you’ll give our new line of performance products a try, and once you do, we’re sure your entire closet will transform for the more comfortable without sacrificing style.
Schedule an appointment with one of our fitters to discuss these details further or to look at the countless high-end-fabric options we have available for you.
Cody Smith is a journalist and the creative director at H.M. Cole.
